Cold Outreach Pack

Battle-tested email and LinkedIn templates for Oction Agency and Labs. Copy, customize variables, send.

Cold Email

Follow-Up

Subject Lines

Quick question about {{company}}'s client acquisition ~42% open

{{firstName}}, idea for {{company}} ~38% open

Website + AI-SEO for {{industry}} firms ~35% open

Your competitors are using AI for {{painPoint}} ~45% open

Email Templates

Agency: Website Preview Agency · Short

Hi {{firstName}}, I built a preview of what {{company}}'s website could look like with modern design and AI-powered SEO. Most {{industry}} firms I talk to get 60-70% of their leads from organic search, but their sites weren't built for it. Worth a 10-minute look? I'll send the preview link. Best, {{senderName}}

Best for: Agencies, professional services firms. High response rate because it's specific and low-pressure.

Labs: Research Automation Labs · Short

Hi {{firstName}}, {{company}} produces a lot of research and market analysis. I'm curious-how much of your team's time is spent reading vs. synthesizing? We deploy private AI that processes thousands of documents so analysts can focus on insight, not intake. On-premise, auditable, no data ever leaves your infrastructure. Worth a brief conversation to see if there's a fit? {{senderName}} Oction Labs

Best for: Financial services, consulting, market research firms. Leads with a question to engage.

Labs: Compliance-First AI Labs · Regulated

Hi {{firstName}}, {{company}} operates in one of the most regulated environments in {{industry}}. Most AI vendors treat compliance as an afterthought. We built differently. Private deployment on your infrastructure. Full audit trails. No data commingling. Purpose-built for regulated industries. Question: Is your current AI strategy (if any) passing compliance review? If it's a headache worth solving, happy to share how we approach it. {{senderName}}

Best for: Healthcare, finance, legal. Addresses the primary objection upfront.

Agency: Velocity Bundle Agency · Value-focused

Hi {{firstName}}, {{company}} has been in business {{years}} years. How much of your growth still comes from referrals vs. inbound? We help {{industry}} firms build inbound engines: custom website + AI-powered SEO that compounds month over month. The pitch: We build a fully functional preview of your new site before you pay anything. See it first. Then decide. Worth a conversation? {{senderName}} Oction Agency

Best for: Established firms dependent on referrals. The preview offer reduces friction significantly.

LinkedIn Connection Templates

Connection Request Generic

Hi {{firstName}}, I work with {{industry}} firms on {{outcome}}. Thought it would be useful to connect.

Post-Connection Follow-up message

Thanks for connecting, {{firstName}}. I noticed {{company}} is growing fast in {{market}}. Quick question: Are you currently using any AI tools for {{useCase}}, or is that still manual? No pitch-just curious where the industry is on this.

LinkedIn Post Templates

Oction Agency

AI-Native Creative Agency

Most professional services firms I talk to have the same problem: They get 80% of clients from referrals. That's great-until it's not. When a key partner leaves, or the market shifts, referral volume drops and there's no inbound engine to compensate. We built Velocity for this exact scenario: → Custom website that positions you as the expert → AI-powered SEO that compounds month over month → Free preview before you pay anything Because you shouldn't bet on referrals forever. #ProfessionalServices #SEO #AI

245 likes 32 comments 12 reposts

Oction Labs

Private AI Infrastructure

"We can't use AI-we're too regulated." I hear this weekly from healthcare and finance firms. Here's the thing: They're right about public AI tools. ❌ ChatGPT stores your data ❌ No audit trail ❌ Proprietary models you can't inspect But private AI deployment is different: ✅ Runs on your infrastructure ✅ Full audit logs ✅ No data ever leaves your control ✅ Compliant with HIPAA, SOC2, GLBA The question isn't "Can regulated industries use AI?" It's "Are you using AI that was built for your constraints?" #HealthcareIT #Compliance #PrivateAI

412 likes 58 comments 23 reposts

Follow-Up Sequence (4 touches)

Touch 2: Value Add Day 3-4 · Email

Hi {{firstName}}, Quick follow-up on my note about {{company}}. I put together a 2-minute video showing how a similar {{industry}} firm increased organic leads by 180% in 4 months: {{videoLink}} No obligation-just thought it might be useful context. {{senderName}}

Provide value before asking again. Video or case study works well here.

Touch 3: Pattern Interrupt Day 7-8 · Email

Hi {{firstName}}, I know you're busy, so I'll keep this to one sentence: If {{company}} could reduce {{painPoint}} time by 40%, would that be worth a 15-minute conversation? If not, totally understand-I'll stop following up. {{senderName}}

The breakup email gets responses. Many will say "yes" or at least tell you why now isn't the time.

Touch 4: The Breakup Day 14 · Email

Hi {{firstName}}, I've reached out a few times about helping {{company}} with {{outcome}}, but haven't heard back. No worries-I know priorities shift. I'll stop following up, but if this becomes relevant down the road, just reply and I'll pick up where we left off. Best, {{senderName}}

Professional close. Many prospects respond to this with "Sorry, been swamped, let's talk."

LinkedIn Follow-Up

LinkedIn Voice Note Day 5 · Voice

"Hey {{firstName}}, it's {{senderName}} from Oction. I sent you an email about building a preview website for {{company}} but wanted to try voice instead. I work with {{industry}} firms to turn their websites into lead generation engines. The differentiator: we build the preview first, so you see exactly what you're getting before paying anything. No risk, no upfront commitment. Worth a conversation?"

Voice messages get 3x higher response rates than text on LinkedIn. Keep under 60 seconds.